OTO Spa range

Brief
Label design for a new range of 4 CBD-based body oils specifically designed for the Spa industry, stored in 300ml bottles.
CBD has many therapeutic properties in a massage, achieving muscular relaxation quickly, with the aim to balance homeostasis and ensure the bodies response to stress is managed well. OTO developed 4 signature oils, associated to its 3 pillars: FOCUS, AMPLIFY and BALANCE - plus a SUPER SENSITIVE SKIN oil, fragrance free - which are a blend of CBD oil and other botanicals, such as Jasmine, Lavender and Ylang-Ylang. Each massage is complemented by a sound-healing session.

Concept
Combining the properties of CBD and sound healing, OTO signature oils are a real innovation in the Spa world. The main inspiration for my concept is the shape of a sound wave.
Sound can visually be represented in beautiful ways, shapes which can become design elements themselves.

Outcome
I wanted to keep the range consistent with OTO brand, choosing a black on black - playing with colour accents to identify the different pillars. The super sensitive oil is an exception - so I have used a white sound wave on a white label.I have worked with production in order to achieve a polished and on-brand result, using foil to represent the sound wave., and adding colour accents as a colour code to identify the 3 pillars.