OTO:
Mindful Christmas

Brief

Following a particularly stressful and uncertain 2020, Oto, a luxury wellness and skincare CBD brand, wanted to gift its customers with a truly unique way to reset in time for the festive season: the world’s first CBD Mindful Christmas Calendar, and two skincare Gift Boxes.

Concept

When starting on the concept and illustrations for OTO Mindful Christmas Range, the main inspirations were calming landscapes you see represented in many traditional Japanese drawings. 2020 has been such a challenging year for everyone that Oto wanted to send a message of calm, positivity and beauty to its customers. We were also inspired by the art of kinsugi, or golden joinery, the Japanese art of fixing broken pottery with gold. it treats breakage and repair as part of the history of an object, rather than something to disguise. The idea is that fixing something can add value, and beauty to an object.

Outcome

OTO Mindful Christmas Range is a small collection including an Advent Calendar and Two Gift Boxes, the Gift of Sleep and the Gift of Glowing Skin.

Thoughtfully curated, the premium 12-day festive calendar offers a magical journey through the best of OTO - featuring full-size and exclusive miniatures of best-selling products as well hand selected gifts to delight with every opening drawer.