LEON:
Stickers
LEON uses stickers to seal their signature brown cardboard food boxes. Each sticker tells a story, communicating the flavour of the dish you are eating. LEON take away boxes and bags are simple, made with brown-paper cardboard ; that’s an analogy for the simplicity of the ingredients. Then we put a sticker on them that says ‘We haven’t made this product, we’ve just found the best ingredients for you’.
In designing each sticker I have been inspired by either the provenance of the dish, its flavour, or the story behind its recipe.