Brief
Vidacycle is a family-run farm in Chile’s Loncomilla Valley, producing natural products inspired by their land. They needed a new identity that captured the emotional connection to the landscape while elevating their digital presence.
Goal
To translate the natural beauty of the region - particularly its vivid sunrises and sunsets - into a contemporary, emotionally resonant brand identity suitable for packaging and digital applications.
Journey
I began by sampling colours directly from the farm’s sky, creating expressive gradients that form the foundation of the identity. Type exploration led to a refined selection of Ivy Mode - chosen for its elegance, contrast, and ability to hold its own against the gradient backgrounds.
The identity expanded into website designs, packaging concepts, and moodboards that celebrate Chile’s unique landscape and the family’s connection to it. The result is a brand that feels warm, serene, and distinctively rooted in place.
The identity expanded into website designs, packaging concepts, and moodboards that celebrate Chile’s unique landscape and the family’s connection to it. The result is a brand that feels warm, serene, and distinctively rooted in place.
Website design
Wine labels design (concept stage)
