Brief
OTO expanded into spa environments with a range of CBD-based oils. They needed premium labels that reflected therapeutic benefits while enhancing luxury perception.
Goal
To design a calm, refined label system that clearly differentiates product pillars (Focus, Amplify, Balance, Super Sensitive) and feels at home in spa settings.
Journey
Inspired by OTO’s connection to sound therapy, I incorporated subtle wave motifs throughout the label designs. Each variant uses a tailored colour palette to support intuitive differentiation.
Foil accents and embossing were integrated to elevate the tactile experience and enhance premium quality. The final system communicates wellbeing, sophistication, and sensory calm — aligning with OTO’s broader brand philosophy.
Foil accents and embossing were integrated to elevate the tactile experience and enhance premium quality. The final system communicates wellbeing, sophistication, and sensory calm — aligning with OTO’s broader brand philosophy.
