Brief
As Head of Design at LEON, I was responsible for overseeing the brand’s full visual output - including campaigns, packaging, collaborations, and in-store communications - for a rapidly growing fast-casual food brand.
Goal
To ensure that every piece of communication, from posters to packaging, reflected LEON’s energetic personality while maintaining clarity and consistency across an expanding brand ecosystem.
Journey
My role spanned creative direction, design execution, and cross-functional coordination. I developed campaign concepts, illustrated assets, and designed packaging that aligned with LEON’s playful, optimistic philosophy.
Collaborations such as LEON x John Lewis tableware required careful balancing of LEON’s lively aesthetic with partner expectations.
Collaborations such as LEON x John Lewis tableware required careful balancing of LEON’s lively aesthetic with partner expectations.
Across every project, I aimed to create visuals that were joyful yet functional, expressive yet brand-aligned - ensuring that LEON’s message was communicated clearly in busy retail environments. The work contributed to a unified brand experience across stores, marketing channels, and product launches.
