Brief
Café Notos is a beloved independent café located in the coastal village of Rhosneigr, North Wales. Over the years, the café had grown organically, becoming a central part of the community and a favourite stop for both locals and visitors. With that growth came the need for a refreshed identity and a digital presence that truly reflected the atmosphere, warmth, and personality that define Notos. Their existing branding felt dated and no longer captured the character or quality of the experience they offered.
The brief was to create a visual identity that felt relaxed, inviting, and rooted in the café’s coastal environment, and to translate that into a website that is intuitive, contemporary, and aligned with their values.
Goal
The goal was to build a brand world that feels effortless and natural - something that captures the rhythm of coastal life and the friendly openness of the café. The new identity needed to work across menus, signage, social media, and merchandise, while the website required clear user flows, a warm visual tone, and an accessible structure that feels welcoming to users of all ages.
Alongside the visual design, the project aimed to create a cohesive set of imagery that authentically represents the café: its people, atmosphere, and everyday moments.
Journey
The design direction was shaped by natural textures, softened colours, and the relaxed tone of the Welsh coastline. Typography played a key role in communicating this atmosphere - unfussy and friendly, with subtle touches that brought warmth and informality into the identity.
The website was designed to be simple, intuitive, and visually generous. Large images, gentle spacing, and a calm colour palette create a digital extension of the café’s physical environment. Navigation was planned around the most common user needs - menus, opening times, and location - ensuring the site feels effortless to use, whether browsing on a mobile phone or planning a visit from a desktop.
The final identity feels grounded, approachable, and full of character. It gives Café Notos a modern, coherent presence while staying deeply connected to the place and community it serves. The refreshed brand and website now reflect the café’s true spirit - warm, energetic, and unmistakably local.
Worked delivered in collaboration with Tropic.Studio.
Worked delivered in collaboration with Tropic.Studio.
