Brief
Brynn Robert Berry is a brand and business consultancy working with founders and small teams navigating growth. At the point of engagement, the business was evolving quickly—but its identity lacked the clarity and authority to support that shift.
At the same time, Bryn was launching FLUX OFF! - a podcast and platform exploring burnout, career shifts and the realities of modern work.
The challenge was to create a coherent visual system that could support both: an elevated consultancy and a more expressive content platform - without building two separate brands.
Goal
The objective was to shape a clear, scalable system from existing elements: establish hierarchy between consultancy and platform, increase perceived quality and credibility, reduce visual noise and complexity, retain a human, sharp and slightly cheeky tone, and create a system simple enough to be maintained independently.
The focus was on bringing structure and intention, rather than reinventing the brand.
Process
The process centred on simplification and structure.
Existing elements were refined and organised into a more cohesive system. The colour palette was clarified, retaining the brand’s distinctive greens while improving consistency. Typography hierarchy was strengthened using a bold, editorial headline style paired with a clean, legible body font.
Graphic devices - particularly the lightning bolt - were used more intentionally as part of a consistent visual language.
A clear relationship was defined:
Bryn Robert Berry as the grounded, premium parent brand, and FLUX OFF as the more expressive, high-energy extension.
Bryn Robert Berry as the grounded, premium parent brand, and FLUX OFF as the more expressive, high-energy extension.
For FLUX OFF, bold typography, sharp shadows and vibrant gradients were used to capture the tension between instability and momentum - creating a distinct yet connected visual voice.
Outcome
The result is a lightweight, flexible brand system that brings clarity and cohesion across consultancy and content.
The consultancy presents with greater confidence and consistency, while FLUX OFF has a strong, recognisable presence across podcast and digital platforms.
Most importantly, the system is practical and easy to use, enabling the brand to scale consistently without adding complexity.
This project is still work in progress as we are currently working on the website and Bryn's brand video.
This project is still work in progress as we are currently working on the website and Bryn's brand video.
